Population Health Insights

Meet Melissa Felton, Care Innovations Strategic Accounts Manager-West


Welcome to our series celebrating the women of Care Innovations, where we're meeting some of the key leaders and team members working hard to drive our success. Today, we're talking to Melissa Felton, our Strategic Accounts Manager-West about her history, inspiration, advice for young professionals, and more. 

How has your prior life experience prepared you for your position here at Care Innovations?

I was lucky enough to join a GE Leadership program out of undergrad, which helps to 'groom' young people for the real world. Several years later, GE also encouraged me to obtain my MBA while working, which was a huge gift.

I was working at GE Healthcare when GE and Intel joined forces to create Care Innovations, so I was lucky enough to be a part of that transition as well. GE and the startup world (via Care Innovations) have brought many changes and transitions each year. It has helped me to see that change is inevitable, and to learn to roll with the punches and stay focused on your goals.

What do you think is the most important issue facing women in leadership roles today?

Achieving domestic balance at home — I wish I was joking! I have girlfriends who manage multimillion dollar companies and still are in charge of 85% or more of the domestic duties at home. Imagine the things they could do if they didn’t have to remember to order paper towels and toilet paper for the family!

Who is a female that has been inspirational to you in your career and why?

Norma Jean Senna. I met her in one of my first weeks at GE Healthcare, when I was selling QuietCare. She was so knowledgeable about the industry and such a hard worker, and her EXTREME passion for patients was truly inspirational. She taught me so much, and she let me have the microphone on many occasions when she should have had it.

I have also been lucky to have great female and male colleagues and managers. I have had some phenomenal managers Jim Pursley, Bryce Porter, Marcus Grindstaff, and now Brian Greene. They didn’t see me as just a “female” but as an expert at what I do. They empowered and encouraged me and provided support where needed.

How do you balance work with family life?

I try to be present wherever I am. When I’m working, I’m working. When I’m with the fam, I’m with the fam. I’ve tried to resist the urge to check emails on my phone when I'm with my family … I'm still working on this one, though!

What advice would you give young women regarding their career?

I just read “The Algebra of Happiness” by Scott Galloway. He has SO much great advice for young people. So, first, I would say to read that book. Then, I would say to put in your time when you’re young, single and have fewer domestic obligations. Grind, say “yes” to every opportunity and request. Be that person that everyone can count on.

Also, some important small things: Always be on time, and follow-up 100% of the time. These two things are small, but they make a big difference.

What traits of yours do you think have contributed most to the success of your career?

I believe that, generally, women have high emotional IQs, which is incredibly important in a sales/account management role. We also tend to be organized and efficient, both of which are also important in this role!

How do you feel you impact the lives of patients on a daily basis?

With the help of the clinicians and program executives at Care Innovations, we’ve helped customers develop a process and utilize a great tool (remote patient management) to more effectively connect with their patients each day. We’ve shown them the best practices for success, and given them the encouragement and support to make it work.

As a result, their patients can connect each and every with someone who cares about them, and who's an expert in managing their disease. And that feels great!

Interested in learning more about how Care Innovations can help you leverage telehealth solutions to achieve improvements in quality of care and operational efficiencies? Contact us here to schedule a complimentary consultation with one of our RPM specialists. And don't forget to follow us on Facebook for more updates and insights!

About Melissa Felton

melissa-feltonMelissa Felton is the Strategic Accounts Manager-West at Care Innovations, where she has worked since the company's inception in 2011. Since 2008 she has worked with Healthcare organizations to understand their business, strategic objectives, and uncover areas where Care Innovations' healthcare and technology expertise can be of assistance. Melissa has an MBA from Pepperdine University and a BS in Marketing and Global Business from Virginia Tech (Go Hokies!). She is a graduate of GE Consumer & Industrial’s Commercial Leadership Program and has enjoyed success in medical equipment sales roles with companies like Nobel Biocare and GE Healthcare.In her free time she loves reading, old-lady walks, yoga, and spending time at home in Hermosa Beach with her Husband, 3-year old son, and 4-Pound Yorkie.